JACK DANIEL’S
Cheers, Ladies™
Since the dawn of advertising, alcohol brands have been known to belittle women. Even in our modern age, big alcohol brands get away with campaigns that lack creativity in old adage tactics. It’s time one took a stand and called the industry out.
AD/DP: Izzy Hernandez
Our actor didn’t show for the shoot, so I (20-year-old portfolio student) replaced him. The last scene took six shots and a $15 Uber home, worth it though.
We actually made the bottles too, they’re above my bed.
